Super Nova Eye Cream

Launched in January of 2023. For this project, I took the founder’s initial vision and conceptualized the campaign aesthetic, produced and art directed the photoshoot, selected and hired a model and makeup artist, product/prop styled on set, and designed graphic and video assets to be used on social and product pages on herbivore.com and retail partners.

In-House Photography

VIDEOGRAPHY

GRAPHIC DESIGN

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