Nova Serum
For the launch campaign in January 2022, I assisted in identifying photography, video, and graphics needs across all channels. I was on set at one of the photoshoots in San Francisco, assisting the Sr Art Director, photographer, and prop stylist to help translate the Herbivore philosophy and vision. We had a second photoshoot which I fully produced, working with an outside photographer, managing the creative budget, and acting as the product/prop stylist and director on set. For the second campaign in January of 2024, we wanted to re-launch our #1 bestselling serum Nova by giving it a fresh look and feel to the campaign. The founders wanted to go in a more minimal and simple direction, so I designed the newspaper/magazine graphics to be used in email, paid, organic social, and the website.
In-House Photography
VIDEOGRAPHY
GRAPHIC DESIGN
2024 product refresh campaign assets. For this campaign, we wanted to incorporate our new brand guidelines and give our #1 bestselling serum a fresh look and feel. We went with a magazine/newspaper look which felt minimal and news-worthy, giving us the ability to story-tell the marketing taglines and product benefits.
GRAPHIC DESIGN
2022 product launch campaign assets.
