Moon Fruit Serum

Launched spring of 2022. For this campaign, I took the visual direction and produced a two-day in-house shoot by booking a location, hiring models, purchasing props while managing the creative budget, acting as the on-set product/prop stylist and makeup artist, managing call times and the shot list, and directing the photographer. I also worked with Stephanie Dinkel for an outsourced photoshoot by giving her a separate shot list and visual direction for a cohesive campaign. I also designed the graphics and video to be used on social media channels and the product page for the website.