Moon Dew Eye Cream

Launched summer of 2022. For this product launch, I took part in conceptualizing the campaign aesthetic and mood, producing and art directing the in-house photoshoot, acting as the prop/product stylist on set, managing the creative budget, out-sourcing and managing a separate photoshoot with Stephanie Dinkel and a 3D rendering video with Jenny Jiang, and designing video and graphic assets to be used on social media channels and websites for Herbivore and its retail partners.