Milky Way Serum

Launched summer of 2023. For this project, I was responsible for conceptualizing the campaign aesthetic, producing and art directing the in-house photoshoot, selecting and hiring a model and makeup artist, product/prop styling on set, and designing graphic and video assets to be used on social and product pages on herbivore.com and retail partners.

IN-HOUSE PHOTOGRAPHY

VIDEOGRAPHY

Milky Way Serum launch video for Instagram + TikTok

Milky Way Serum teaser for Instagram + TikTok

GRAPHIC DESIGN

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